Qatar is where it all began, there I met a lot of excellent and popular kebab vendors. After tasting one of those kebabs, a tiny glitter of inspiration encouraged me to open a kebab business in Indonesia
In September 2003 I
started my first Kebab business with capital investment
of 4 million rupiah. I was determined to make this work,
nevertheless personal factors got me a in dire straits;
my parents discouraged my entrepreneurial spirit. Yet, I
kept my commitment to establishs a kebab business.
From a small cart, as well as the loan, I built the
business slowly but surely. The inauguration of PT Baba
Rafi Indonesia was realized in 2005 and at this point I
started to franchise the Kebab Turki Baba Rafi brand.
Years and years of dedicated hard work building this
business resulted in success after success in the years
to follow. The climax came in 2006 when I received
The Asia's Best Entrepreneur under 25 Years award -
by Business Week. Numerous awards would and still follow to recognize
my persistence, hard work and creative solutions in
building business ventures.
Now the Kebab Turki Baba Rafi, which I started from a
small cart, has more than 1300 branches spread out over
8 countries across the world. Besides Kebab Turki, I am
also leading more than 10 different businesses in
various fields such as food, beauty, investments and
lifestyle.
Hendy Setiono, as the Founder of Baba Rafi Enterprise, continues to innovate and develop each of its brands. Now, there over than 10 brands part of the Baba Rafi Enterprise.
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