Qatar is where it all began, there I met a lot of excellent
and popular kebab vendors. After tasting one of those
kebabs, a tiny glitter of inspiration encouraged me to open
a kebab business in Indonesia
In September 2003 I
started my first Kebab business with capital investment
of 4 million rupiah. I was determined to make this work,
nevertheless personal factors got me a in dire straits;
my parents discouraged my entrepreneurial spirit. Yet, I
kept my commitment to establishs a kebab business.
From a small cart, as well as the loan, I built the
business slowly but surely. The inauguration of PT Baba
Rafi Indonesia was realized in 2005 and at this point I
started to franchise the Kebab Turki Baba Rafi brand.
Years and years of dedicated hard work building this
business resulted in success after success in the years
to follow. The climax came in 2006 when I received
The Asia's Best Entrepreneur under 25 Years award -
by Business Week. Numerous awards would and still follow to recognize
my persistence, hard work and creative solutions in
building business ventures.
Now the Kebab Turki Baba Rafi, which I started from a
small cart, has more than 1300 branches spread out over
8 countries across the world. Besides Kebab Turki, I am
also leading more than 10 different businesses in
various fields such as food, beauty, investments and
lifestyle.
Hendy Setiono, as the Founder of Baba Rafi Enterprise, continues
to innovate and develop each of its brands. Now, there over than
10 brands part of the Baba Rafi Enterprise.
Kebab Turki Baba Rafi (KTBR) is the first and biggest kebab brand in Indonesia. Starting from KTBR, Baba Rafi Enterprise...
Container Kebab is another brand of Kebab Turki Baba Rafi and it introduced the container outlet concept in Indonesia. I...
Ngikan is a brand that serves crunchy fish with a variety of Indonesia’s local sauces with liwet rice (traditional Ind...
Cakekinian is a brand that sells cakes with unique topping variations. This business is partially owned by Indonesia's t...
This is a popular coffee brand, owned by Artist Deva Mahendra in collaboration with Baba Rafi Enterprise. The brand util...
Bakpia is a traditional steamed pastry. This brand has become one of the most popular souvenirs from Jogja. It has sever...
An F&B business that targets people from all circles. Waroeng Mee provides vast range of menu, affordable prices, and en...
A brand of happening beverage products, Drinkinian is favored by youngsters for its unique varieties of flavor and affor...
Tambak Udang Vaname is a shirmp farm investment opportunity managed by multinational company PT.Charoen Pokphand Indones...
With the help of modern technology, skincare can be performed safely and in comfort. Aura Dermatology is a beauty clinic...
A fashion brand of modern moslem wear for men established in 2015 by Fahmi Hendrawan. This brand uses Garut's modern bat...
Jubetor is a business for customized motorbike online commerce in Indonesia. The idea comes from the trend of customized...
Ninos edutaiment park is a tourism attraction in the form of a miniature city. The park displays 70 professions with 45 ...
Amidst the trend of spicy culinary, Hot Pangsit Nyonyor emerges with its innovation of fried dumplings. It serves fried ...
Tokkebi Snack's is a well-known brand of Korean street food and is everyone's favorite. Tokkebi explors the flavor and s...
Info Franchise & Business Concept or IFBC Expo is an annual event held to get information about the world of franchising, business opportunitie....