Dare to develop new idea & action

Baba Rafi Enterprise

Take the Opportunity
to Further Develop

Start boldly and with confidence no matter what to short term results are. The road to success always starts with the willingness to take risks.
Hendy Setiono


Baba Rafi Enterprise is the holding group of Baba Rafi which is currently operating many franchise brands in the culinary market and other markets. The business development that Baba Rafi Enterprise focusses on always fills unchartered opportunities and introduce interesting and out of the box concepts.


Baba Rafi Enterprise has established various brands in the culinary field and also made its debut in other fields such as the beauty and skin care, aqua culture and angel investments.


Kebab Turki Baba Rafi

Kebab Turki Baba Rafi (KTBR) is the first and biggest kebab brand in Indonesia. Starting from KTBR, Baba Rafi Enterprise has become a holding company for various culinary and non-culinary brands. KTBR has expanded to 9 countries in the world (Singapore, Malaysia, the Philippines, Sri Lanka, Brunei Darussalam, China, Bangladesh, the Netherlands, and India).


Container Kebab

Container Kebab is another brand of Kebab Turki Baba Rafi and it introduced the container outlet concept in Indonesia. Instead of the usual street vendor style, this concept utilizes a large container as work station for a vendor. Another aspect what makes this brand different and special compared with others is the possibility to customize your own menu, for example optional toppings and side dishes.



Ngikan is a brand that serves crunchy fish with a variety of Indonesia’s local sauces with liwet rice (traditional Indonesian rice cooked in coconut milk, chicken broth and spices) at an affordable prices. This innovative and trendy fish venture is partially owned by a millenial influencer coulpe: Rachel Vennya and Niko Al-Hakim, in collaboration with Baba Rafi Enterprise.



Cakekinian is a brand that sells cakes with unique topping variations. This business is partially owned by Indonesia's top influencers Arief Muhammad and Tiara Pangestika in collaboration with Baba Rafi Enterprise. Cakekinian is a famous cake brand in Indonesia. The brand is especially popular with millenials and has stores in many Indonesian cities.


Foresthree Coffee

This is a popular coffee brand, owned by Artist Deva Mahendra in collaboration with Baba Rafi Enterprise. The brand utilizes local coffee, mixed in with trendy recipes and is sold at an affordable price. Foresthree Coffee is available throughout Jawa and in all major cities in Indonesia.



Answering the thought of "what more can be done with shawarma kebab", a collaboration was made with millenial influencer Niko Al-Hakim to establish Dikebab-in as The Next Level of Kebab. Making anything that is possible into kebabs, Dikebab-in makes sure that their kebabs can serve as breakfast, lunch, dinner, or even dessert menus. Wrapped in modern style, Dikebab-in certainly suits the lifestyle of the young and active ones.


Tambak Udang Vaname

Tambak Udang Vaname is a shirmp farm investment opportunity managed by multinational company PT.Charoen Pokphand Indonesia and Baba Rafi Enterprise. Tambak Udang Vaname is located in Subang and Lampung, which both feature hundred shrimp ponds and are still growing rapidly.


Aura Dermatology

With the help of modern technology, skincare can be performed safely and in comfort. Aura Dermatology is a beauty clinic owned by Indonesian Artist Aura Kasih in partnership with Baba Rafi Enterprise. It utilizes a modern outlet concept and focuses on excellent service.



Nyayap, a collaboration with well-known food vloggers Ken & Grat, presents the famous Korean Chicken Wings for the people of Indonesia. Now people can have a taste of the menu that once can only be seen on screen through K-dramas. Using atypical Korean seasonings for the coating and adjusting the flavors to the palate of Indonesian people, it does not take long for Nyayap to be everyone's favorite chicken wings.



Sei Sapi, a smoked beef dish typically found in the region of East Nusa Tenggara, is brought into modernity by Nyapii with Edho Zell, a prominent Indonesian YouTuber. Exploration and innovation enable Nyapii to bring in unconventional choices of toppings and fusions. When traditionality meets modernity, what comes next is surprising flavors that stay in tune with Indonesians' tastebuds.